Multi-Brand Rigged Island Stand for Arconas at PTE World Case Study

We worked with Arconas, North America’s leading manufacturer of airport and passenger terminal furniture, to design and build a shared 14m x 14m island stand at PTE World 2026 (Passenger Terminal Expo & Conference). The show took place at the ExCeL London and is the aviation industry’s leading global airport exhibition and conference, bringing together airlines, airports, aviation authorities, and industry suppliers from around the world.

The brief brought together four brands under one roof: Arconas, Auweko, Green Furniture Concept, and USM, each with a distinct product story to tell within a single space. Rather than dividing the stand into four separate, competing areas, we worked directly with Arconas’s team to develop a concept that gave every brand equal visibility, while still reading as one cohesive stand.

The centrepiece of the build was a massive rigged, double-sided fascia spanning the full width of the stand, suspended above the space on an internally lit truss structure. Branding for all four partner brands ran around the fascia, giving each one consistent visibility from every aisle, while the internal lighting rig below washed light down over the furniture displays. This kept the products themselves the visual focus rather than a heavily built structure. Three dedicated graphic walls, product displays, and a central reception counter completed the stand, each finished to highlight a different brand’s furniture within the shared footprint.

Bringing four brands together on one stand, each with its own identity, positioning and product range, was a genuinely technically challenging brief to balance. To achieve it, we worked closely with Arconas’s team and our creative director throughout the design process.