Repeat-Client Demo Stand for SOTI at Retail Technology Show Case Study

We worked with SOTI, a global provider of mobile device and endpoint management software, on their stand for Retail Technology Show 2026 at ExCeL London. It was the latest in a long-running relationship with SOTI as one of our repeat UK clients, delivering their stand at this show every year.

Stand #M48 was an interactive stand: a 8m x 4.5m peninsula open on three sides built around a series of demo pods where SOTI’s team could walk visitors through the SOTI ONE platform live. Each pod combined a mounted screen with a lit base and an integrated laptop station, with a large 60-inch screen and backlit SOTI logo anchoring the back storeroom wall as the stand’s visual focal point.

Behind the visible finish, the build carried a genuinely demanding technical brief. Every demo pod needed dedicated power and enough cable capacity to run a screen, HDMI feed, and video camera simultaneously. This was a minimum of three cables per side, six in total, all routed cleanly through grommets in the counters and cabinets so nothing was visible from the front. We ran double-wired internet to each side of the pods for full redundancy, along with a dedicated power feed for SOTI’s barista coffee machine, kept entirely separate from the fridge circuit to avoid any risk of overloading.

We also custom-built the front storage wall to let the 60-inch screen sit flush and recessed rather than surface-mounted, keeping the finish clean and hiding all cabling from view. The backlit SOTI logo required careful colour work to hit the brand’s exact blue, after previous events saw the same blue photograph as purple or navy under show lighting. We worked through the RGB programming to get the tone right before the show.