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Solar exhibition stand for Array Technologies at Intersolar Munich Case Study

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Solar exhibition stand for Array Technologies at Intersolar Munich Project Overview

This solar exhibition stand for Array Technologies was designed and built by Booth Exhibits for Intersolar Europe in Munich. As a global leader in solar tracking systems for large-scale commercial installations, Array uses this flagship event to make its mark on the European market. For 2025, they wanted to shift direction with an exhibition stand that combined digital product demonstrations with a premium meeting environment.

Booth Specifications

Location: Messe München, Germany

Stand Type: Peninsula

Size: 128 m²

Client: Array Technologies

The Problem

  • For the first time, Array planned to exhibit without bringing any full-scale tracking hardware.
  • They required three fully enclosed private meeting rooms, each capable of hosting groups of 10–12 for more intimate sales discussions.
  • The exhibition stand needed to facilitate informal conversation and structured meetings simultaneously.
  • The area needed to become a hospitality hub for 50+ Array team members, including senior leadership, technical experts, and sales teams.
  • As a 120m²+ island exhibition stand, the space had to attract and engage visitors  while staying true to the Array brand.
  • Building in Munich required tight coordination with European exhibition suppliers, early logistics planning, and precise execution.

In the end, Array needed a high-impact solution to win over different market segments in a challenging European exhibition environment, all while staying true to their sophisticated brand image.

The Solution

Booth Exhibits™ developed an imposing island exhibition stand for Array at Intersolar Munich 2025, paying special attention to the design. The idea was to make engaging with Array’s display fluid and seamless.

Key solution elements:

  • Large touchscreen demo stations that allowed visitors to simulate Array’s trackers in multiple geo-environments — snow, desert, high-wind regions, and varied terrains.
  • Natural timber finishes, softer textures, and warm lighting to reinforce Array’s brand image among key stand guests.
  • Open, welcoming circulation of traffic flow appropriate for an island stand, ensuring visibility from all aisles.
  • Integration of brand identity through materials, graphics, and spatial layout to maintain consistency with Array’s corporate positioning.

The outcome was an environment that attracted and engaged guests simultaneously, all while reinforcing the Array brand image for maximum clarity.

The Result

The stand delivered a standout presence at Intersolar Europe 2025 and successfully executed Array’s first fully digital product showcase.

Key results:

  • The island configuration created constant foot traffic from all four sides, increasing visibility and approachability.
  • The use of natural materials and layered textures helped Array express their sustainability values more effectively than in previous years.
  • Visitors enjoyed engaging with the interactive engagement points, helping to build Array’s reputation on the show floor in real time. 
  • The three private meeting rooms made sales discussions easier and more productive.

Overall, the stand achieved a high-impact, future-forward presence that modernised how Array communicates its brand image across global events.

Array did things differently at Intersolar 2025, attracting new clients with an exhibition stand built around digital tech demonstrations. Their open island booth from Booth Exhibits™ left a strong impression, with the three internal meeting areas contributing to Array’s show success.

Solar exhibition stand for Array Technologies at Intersolar Munich Video Walkthrough

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