Expo news & insights

Ideas, inspiration & industry insights

Elevate your South African exhibition marketing and engagement strategies to drive measurable results. Discover proven tactics, innovative ideas, and expert advice to attract, engage, and convert exhibition visitors into valuable leads and customers.

Explore our South Africa exhibitions blog for the latest industry news and insights!

04 Jul 25

Have you ever looked at an exhibition company’s website, seen a UK, European, or US address, and thought: “They’re not local, this is probably going to…

04 Jun 25

Conferences and exhibitions are essential events in many industries. They bring together businesses, organisations, and event planners to showcase their products, services, and ideas. These events…

27 Feb 25

In our informative article on event objectives, we uncovered the SMART goal-setting criteria that you can use to navigate the lucrative world of B2B (business-to-business) exhibitions….

07 Feb 25

Picture this: you’ve set up a brilliant, eye-catching exhibition stand on the show floor. Your product is prominently displayed and ready to be demonstrated to potential…

13 Dec 24

Imagine you’ve finally got your exhibition stand proposal ready after hours of hard work on the design. You submit your proposal and go about your day,…

12 Dec 24

Let’s face it: exhibiting at B2B events can be pricey. With exhibition stand designs and promotional materials taking up so much of your budget, it’s no…

12 Dec 24

It’s easy to get lost in the hustle and bustle of a successful exhibition event. From exciting new product demonstrations to rare networking opportunities and driving…

20 Nov 24

Country shows stand as cornerstone events in the UK farming calendar, showcasing the industry’s scale and significance with some events featuring over 6,000 livestock entries per…

18 Nov 24

In an era where digital interactions often overshadow personal connections, UK B2B exhibitions stand out. These aren’t just any old corporate events: there’s more to them than networking…

15 Nov 24

In today’s competitive business landscape, making an impact at exhibitions isn’t just beneficial; it’s essential! Your exhibition stand serves as your brand’s experiential hub, creating that…

04 Nov 24

Welcome to the heartbeat of human connection: the UK events industry. From the bustling stages of events and conferences to the intimate boardrooms hosting crucial business…