Expo news & insights

The Installer Show is one of the UK’s premier exhibition events, focusing on the heating, water, air, and energy sectors. An NEC event in Birmingham, it…

The BETT Show is one of the biggest education technology (EdTech) exhibitions in the world, with over 700 exhibitors and more than 37,000 attendees present over three days. It’s all aimed…

For international brands seeking to establish or expand their presence in the United Kingdom, B2B events and exhibitions offer a strategic entry point into one of…

Exhibiting at an exhibition can be one of the most powerful moves in your marketing strategy if it’s managed well. And yet, with so many moving…

Greeting customers is one of the fundamental basics of exhibiting at B2B exhibition events, and the first step toward increased customer satisfaction. Think about it: every…

Let’s face it: in a bustling venue full of intimidating trade professionals, standing out can be a Herculean task. At the same time, we all know…

In our article on the exhibitor benefits of SMART objectives, we discovered that simply trying to sell as much as possible won’t work well as your…

In our informative article on event objectives, we uncovered the SMART goal-setting criteria that you can use to navigate the lucrative world of B2B (business-to-business) exhibitions….

Are your exhibition appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up isn’t…

In the competitive landscape of business-to-business (B2B) industries, attracting potential clients to your exhibition stand is no simple feat. That’s where B2B exhibition marketing comes into…

As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition…

Your event is done and dusted, and the show floor has closed, but there is still one important step to complete before you can call yourself…

Picture this: you’ve set up a brilliant, eye-catching exhibition stand on the show floor. Your product is prominently displayed and ready to be demonstrated to potential…

Colourful lights, wide screens, a bustling atmosphere, and impressive presentations – these are but a few of the features that make the International Casino Exhibition (ICE)…

As you plan your exhibition, you need to know exactly what you are working towards every step of the way. Nowadays, many exhibitors struggle with setting…

We’ve all heard it before, but it’s worth saying again: A sustainable exhibition stand is the way forward at events for several reasons. Some of those reasons are…

Imagine you’ve finally got your exhibition stand proposal ready after hours of hard work on the design. You submit your proposal and go about your day,…

Let’s face it: exhibiting at B2B events can be pricey. With exhibition stand designs and promotional materials taking up so much of your budget, it’s no…

It’s easy to get lost in the hustle and bustle of a successful exhibition event. From exciting new product demonstrations to rare networking opportunities and driving…

Country shows stand as cornerstone events in the UK farming calendar, showcasing the industry’s scale and significance with some events featuring over 6,000 livestock entries per…