Expo news & insights

“Was it worth it?” This is the question every exhibition budget holder asks after a show. The challenge is that most exhibitors struggle to answer precisely…

Making Sure Your Leads Don’t Get Away! Your event has just ended. You have a stack of badge scans, a pile of business cards, and a…

Are your exhibition appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up isn’t…

In the competitive landscape of business-to-business (B2B) industries, attracting potential clients to your exhibition stand is no simple feat. That’s where B2B exhibition marketing comes into…

As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition…

Your event is done and dusted, and the show floor has closed, but there is still one important step to complete before you can call yourself…

As you plan your exhibition, you need to know exactly what you are working towards every step of the way. Nowadays, many exhibitors struggle with setting…