Expo news & insights

Ideas, inspiration & industry insights

Elevate your South African exhibition marketing and engagement strategies to drive measurable results. Discover proven tactics, innovative ideas, and expert advice to attract, engage, and convert exhibition visitors into valuable leads and customers.

Explore our South Africa exhibitions blog for the latest industry news and insights!

14 Feb 25

Objective Setting Template For Exhibitors

Are your exhibition appearances generating the real business results you need? As a CEO, marketing manager, or event planner, you know that simply showing up isn’t…

07 Feb 25

What Is Exhibition Marketing And How Can It Boost Your ROI?

In the competitive landscape of business-to-business (B2B) industries, attracting potential clients to your exhibition stand is no simple feat. That’s where B2B exhibition marketing comes into…

07 Feb 25

Exhibition Sales: How To Win Over Your Visitors

As with exhibition stands themselves, selling at exhibitions has become an art form nowadays. Think about it, with business competitors packed around you in an exhibition…

07 Feb 25

Exhibition Lead Capture: Master The Art Of Closing Leads

Your event is done and dusted, and the show floor has closed, but there is still one important step to complete before you can call yourself…

27 Jan 25

More Than Sales: How To Define Event Objectives For Exhibition Success

As you plan your exhibition, you need to know exactly what you are working towards every step of the way. Nowadays, many exhibitors struggle with setting…