Not all trade shows have to be so formal. Outdoor trade shows are fast becoming a highlight of the UK exhibition calendar. These events are both lucrative and a refreshing change from traditional show floors. From outdoor adventure equipment to all-terrain vehicles, UK outdoor trade shows like the National Outdoor Expo have it all!
Outdoor trade shows attract different brands and a wide range of accessories, from backpacks to climbing equipment. They offer retailers and industry professionals a comprehensive look at the latest in outdoor gear.
And yet, with such a variety of shows to choose from, you’d be forgiven for wondering which ones fit your business best. These shows attract buyers from retail, distribution, and adventure travel markets. If that sounds like you, read on as we uncover what you need to know about each event so you can make a stronger impression.
What Are The Top Outdoor Trade Shows In The UK?
Now that you know what to expect, let’s take a look at some of the leading outdoor trade shows across the UK:
1. The Outdoor Trade Show (OTS Liverpool)
Date: 2-4 June 2026
Venue: Exhibition Centre Liverpool, Liverpool
Unique features: OTS Retailer of the Year Awards, OTS Morning Runs, bushcraft displays
OTS is the UK’s premier large-scale trade show dedicated to outdoor sports, leisure, and adventure travel products. It’s home to outdoor industries like running, cycling, hiking, bushcraft, and more. As far as popular trade shows and networking events in Liverpool go, this is one of the best at King’s Dock.
2. The National Outdoor Expo
Date: 21-22 March 2026
Venue: National Exhibition Centre (NEC), Birmingham
Best features: Outdoor stage, outdoor kitchen, sporting competitions, celebrity meet and greet
The National Outdoor Expo is another major outdoor sporting event, featuring all the top brands and product ranges. The expo showcases the latest products and innovative designs for the coming seasons, helping retailers and other attendees prepare for upcoming trends. It’s a large event that leverages the large exhibit space offered by the Birmingham NEC.
3. The Game Fair
Date: 24-26 July 2026
Venue: Ragley Hall, Warwickshire
Best features: Shooting competitions, falconry demonstrations, fishing lessons, crafts area
Europe’s largest outdoor countryside festival is The Game Fair, another perfect platform for exhibitors from the outdoor retail and distribution sectors. It is a great opportunity for company buys, allowing businesses to source new products and connect with suppliers. Unlike ordinary outdoor trade shows, The Game Fair is held almost entirely outside.
4. Adventure Travel Show (ATS London)
Date: 10-11 January 2026
Venue: Business Design Centre, London
Best features: Adventure Travel Theatre, photography workshops, Adventure Bike Expo
Focusing on the adventure travel market, ATS London is where outdoor and travel-related brands engage a motivated audience. The event is ideal for businesses that specialise in outdoor or adventure travel products, providing a platform to connect with industry buyers and showcase the latest offerings. While based in London, it includes outdoor and experiential displays for brands that thrive on interaction.
5. BBC Gardener’s World Live
Date: 18-21 June 2026
Venue: National Exhibition Centre (NEC), Birmingham
Best features: Show gardens, orchid show, funghi growing class
Blending trade and consumer audiences, Gardner’s World celebrates garden design, tools, and horticultural innovation. Outdoor exhibitors benefit from massive foot traffic and the chance to demonstrate products in beautiful settings.
How Do You Design An Outdoor Booth?
As you can see, some outdoor trade shows actually do take place outdoors! With that in mind, it’s helpful to know how to overcome the unique challenges many organisations and businesses face when exhibiting outside.
Here’s how to overcome some outdoor trade show stand challenges:
- Be prepared for inclement weather, incorporating weather-resistant booth design ideas into your stand.
- Bring power extension cords to deal with a lack of electrical outlets (if applicable)
- Bring a large umbrella, gazebo, or tent to protect your booth from harsh sun and light rain.
- Used raised flooring to combat flooding and uneven surfaces.
Elevate Your Next Outdoor Trade Show Experience
For all the latest and innovative products from the outdoor sector, UK outdoor trade shows are your new best friend. Fantastic opportunities await as an outdoor interest retailer, so which show appeals to you?
At Booth Exhibits™, we’re dedicated exhibition stand builders who simplify the exhibiting process across the UK. If you’re a specialist retailer with an outdoor trade show in mind, we’d love to join you on your next adventure! Contact us today.
Where is OTS Liverpool?
OTS Liverpool is held at the Exhibition Centre Liverpool.
How much does it cost to exhibit at a tradeshow?
The cost to exhibit at a trade show varies according to your booth size and material usage, with average fees starting at several hundred pounds for a basic exhibit.
